What is Salesforce AppExchange and why build on it?

Salesforce AppExchange is the official marketplace for extending Salesforce with ready-made apps, components, and services. Instead of building everything from scratch, companies and developers can leverage a mature ecosystem to accelerate delivery, reduce infrastructure overhead, and access a high-intent user base.

This article explains how AppExchange works, what types of solutions it includes, and why it serves as both a distribution channel and a strategic platform for building scalable Salesforce-based products.